FMCG Merchandising

For great retail execution, combine Opmetrix CRM and Sales with Merchandising features to complete the perfect store call. Designed specifically for FMCG, it delivers a comprehensive merchandising and analytics solution.


Field teams can collect and update in-store data so that information on products and competitor brands are current. 



Promo compliance

Check that outlets have the correct promotional displays in-store at the correct time, such as aisle and counter displays.

Product distribution

The Opmetrix solution is quick to record and update product distribution with a simple tick or cross. Core range and optionally ranged items are easy to update.

  • Product distribution checks
  • Shelf and facings checks
  • Price audits
  • Promo opportunity
  • Promo compliance with photos
  • Add display bookings
  • Track co-op against budget 
  • Workflow to accept / reject deals
  • Track NPD to shelf
  • Track core range distribution
  • Add optionally ranged items
  • Track out of stocks
  • Identify ticket promos
  • Record ticket price
  • Attach shelf photos

Measurable sales execution

Measuring growth and opportunities in distribution is a key requirement for FMCG. Opmetrix delivers this with clarity.

  • Easy to understand analysis of distribution gaps by store, banner or grade
  • Track non-compliance of core range items
  • Visibility – compare in-store and market data to identify opportunities

Stock Health at a glance

Identifying delivery or stocking issues quickly is key to sales success.

  • Track and compare stock health by store, banner, grade
  • Review out of stock frequency and improve auto re-ordering

Share of Shelf

Ensure your market share of the shelf matches your market of share of sales.

  • Report by brand, category and include competitors analysis
  • Check facings and position on shelf by store, banner or grade
  • Compare facings growth month by month

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