FMCG Merchandising

For great retail execution, combine Opmetrix CRM and Sales with Merchandising features to complete the perfect store call. Designed specifically for FMCG, it delivers a comprehensive merchandising and analytics solution.

Merchandising

Field teams can collect and update in-store data so that information on products and competitor brands are current. 

 

 

Promo compliance

Check that outlets have the correct promotional displays in-store at the correct time, such as aisle and counter displays.

Product distribution

The Opmetrix solution is quick to record and update product distribution with a simple tick or cross. Core range and optionally ranged items are easy to update.

  • Product distribution checks
  • Shelf and facings checks
  • Price audits
  • Promo opportunity
  • Promo compliance with photos
  • Add display bookings
  • Track co-op against budget 
  • Workflow to accept / reject deals
  • Track NPD to shelf
  • Track core range distribution
  • Add optionally ranged items
  • Track out of stocks
  • Identify ticket promos
  • Record ticket price
  • Attach shelf photos

Measurable sales execution

Measuring growth and opportunities in distribution is a key requirement for FMCG. Opmetrix delivers this with clarity.

  • Easy to understand analysis of distribution gaps by store, banner or grade
  • Track non-compliance of core range items
  • Visibility – compare in-store and market data to identify opportunities

Stock Health at a glance

Identifying delivery or stocking issues quickly is key to sales success.

  • Track and compare stock health by store, banner, grade
  • Review out of stock frequency and improve auto re-ordering

Share of Shelf

Ensure your market share of the shelf matches your market of share of sales.

  • Report by brand, category and include competitors analysis
  • Check facings and position on shelf by store, banner or grade
  • Compare facings growth month by month

Next: CRM

Have more questions?

Let's talk

Let's talk

Get a real understanding of what we can do for your business by talking to one of our professional consultants face to face.

Book a presentation
Download the app

Download the app

If you need more reasons to love Opmetrix, download the app and see for yourself.

Contact us

Contact us

For general enquiries, get in touch.
We'd love to help!

Contact