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A Display is a Terrible Thing to Waste

The point of purchase (POP) is where all elements come together – the buyer, the product and the money. It’s known that 76% of purchasing…

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Relationships vs Technology – The winner is?

With fierce competition for in-store product space, CPG companies need to find new ways to ensure they continue to grow their share of the shelf…

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4 ideas on using Sales Templates

Opmetrix Version 5.5 is packed with exciting new features which include the release of the new Sales Templates. A sales template is a custom list of products that…

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Opmetrix expands Australian foothold with Axsys partnership

Leading mobile sales management software company, Opmetrix has announced a new partnership with Axsys, one of the largest sales and service partners of MYOB Enterprise…

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The Supermarket Attraction

La Manna supermarket is an Australian FMCG pioneer, changing the way consumers enjoy their shopping experience.  In a highly competitive FMCG world where millions are spent researching…

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Opmetrix signs premium partnership with EXOBIZ

  Premium cloud sales and merchandising field team software grows foothold across Australia Opmetrix, the leading supplier of sales and merchandising team software, has recently…

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Opmetrix announced as a MYOB ISV becoming part of MYOB Advanced Ecosystem

The Opmetrix solution operates on IOS, Android and Windows devices and is fully integrated with both MYOB Exo Business and MYOB Advanced Platforms.   Sydney,…

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Mobile Devices – Your Sales Field Team Tools of Trade

The Consumer Goods (CG) sector is highly competitive, and a proactive service mindset is essential to be on top of store coverage and execution. Helping…

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Disruption, Innovation, and the FGC Conference

Hot off the press from the NZ Food & Grocery Council’s (FGC) annual conference, the themes of ‘disruption and innovation’ were strong. From innovative online…

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How sales force automation delivers results

Sales force automation (SFA) enables you to use software to automate your sales processes, including order processing, contact management, information sharing, inventory control, and customer…

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Opmetrix – the perfect store call

Opmetrix is a world leader in mobile, cloud-based Salesforce Automation (SFA) and Customer Relationship Management (CRM) software.  Opmetrix is used by multi-national and national companies,…

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The challenge for CPG Companies

CPG companies today are dealing with many challenges. Informed, value-conscious consumers, in combination with intensifying cost pressures, have contributed to elusive growth. A recent McKinsey…

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Redefining customer service

We met up with Chris Mansfield, recently awarded ‘Sales Rep of the Year’ as voted by the Christchurch Hospitality Industry.  Chris is an On-Premise Account Manager…

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International Food category skyrocketing in Grocery

  The rise in popularity of cooking shows has been good for the International Food category in your local supermarket. We spoke with Tony Mountford, Managing…

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Business Intelligence and the gamification of sales team performance

Business Intelligence (BI) refers to a variety of software applications used to analyse the information of a business.  BI is used to make strategic decisions…

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Not just ROI; how’s your RAO?

Retail activity optimisation (RAO) involves using your sales data and analytics to improve your sales field team performance. The ‘perfect store visit’ can be systemised…

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Get it right…or put it right, quickly!

Systems and processes often evolve ad hoc as a business grows. If there are no defined processes we all develop our own way of doing…

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FMCG merchandising – empower your teams

The Food and Grocery sector transform produce from our farms into our daily essentials. The value-add delivered by food and grocery processing – in transforming…

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3 interesting companies using Opmetrix

Different industries require different business requirements and the beauty of a mobile sales management system like Opmetrix is that you can utilise specific features to…

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Opmetrix – See the full picture

Whether you have a sales team of 10 or 100 it helps to have a visual comprehension of how they are progressing when they are working…

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Why salespeople love using mobile apps

Most people own a mobile device and are using it for both business and pleasure, and it’s apps which are shaping the way we carry…

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Health and Safety white paper for mobile teams

In New Zealand, the Health Safety at Work Act 2015 (HSW Act)  came into force April 2016. Opmetrix is helping National Field Managers with best practice…

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Sorry, I can’t take your order today. There’s no Internet!

There is much debate about whether an outbound salesperson or account manager can adequately do their job with just online access to their CRM or…

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Insourcing vs Outsourcing Field Merchandiser Services

There are some obvious advantages for maintaining full control of your business activity. Many companies experiencing rapid growth choose to insource, investing heavily in sales…

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Opmetrix Team App for Smartphones

Opmetrix Team App for Smartphones. Smart business. Opmetrix Team is a low-cost licensing product designed for Sales Managers, Merchandisers or part-time sales people to use…

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The Consumer Sector’s future: Are you ready?

The spectacular collapse of electronics goods retailer Dick Smith has raised many questions, including some around changes in the consumer landscape. Their IP, including digital…

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Case study: K&A Foods

Opmetrix wins over K&A Foods with seamless integration to Attaché. K&A Foods Pty Ltd searched high and low for a mobile sales solution that created…

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Important health and safety information for mobile teams

Health and safety is serious business, but it doesn’t have to be complicated. Opmetrix is helping field teams with best practice Health and Safety for…

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It’s time to make the switch

Microsoft has ceased support for Internet Explorer 8, 9 and 10, and this means saying goodbye to security updates and technical support. The company made…

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Merry Christmas from Opmetrix

On behalf of all the staff at Opmetrix, we wish you and your families a safe and enjoyable Christmas break. There are some exciting new…


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